Heritage & Craft — Eastern elegance, handcrafted.

Privacy Policy

Effective Date: July 31, 2026

Heritage & Crafte (“we,” “our,” “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”) or make a purchase from us.

Please read this Privacy Policy carefully. By using our Site, you agree to the collection and use of information in accordance with this policy.


1. Information We Collect

We collect personal information that you voluntarily provide to us when you:

  • Place an order: name, billing address, shipping address, email address, phone number, and payment information.

  • Create an account: username, email address, and password.

  • Contact customer service: any information you provide in your messages.

  • Subscribe to our newsletter: email address.

  • Upload custom design files: images, text, or other content you submit for customization.

We may also automatically collect certain information when you visit our Site, including:

  • Device and usage data: IP address, browser type, operating system, referring URLs, pages viewed, and time spent on the Site.

  • Cookies and tracking technologies: see Section 6 below for more details.


2. How We Use Your Information

We use the information we collect for the following purposes:

 
 
PurposeDescription
Order ProcessingTo process and fulfill your orders, including production, shipping, and providing order confirmations and tracking information.
Customer ServiceTo respond to your inquiries, resolve disputes, and provide support.
CustomizationTo produce custom and personalized products according to your specifications.
Payment ProcessingTo process payments and prevent fraudulent transactions.
CommunicationTo send you order updates, promotional offers, and newsletters (you may opt out at any time).
Site ImprovementTo analyze how you use our Site and improve user experience.
Legal ComplianceTo comply with applicable laws, regulations, and legal processes.

3. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your information with trusted third-party service providers to help us operate our business, including:

 
 
Service ProviderPurpose
Payment GatewaysTo process credit card and other payments securely.
Shipping Carriers (SF International, DHL)To deliver your orders and provide tracking updates.
Production PartnersTo manufacture custom products based on your specifications.
Email Service ProvidersTo send order notifications and marketing communications.
Analytics ProvidersTo help us understand how visitors interact with our Site.

All third-party service providers are contractually obligated to protect your information and use it only for the services they provide to us.

We may also disclose your information if required by law, to protect our rights, or in connection with a business transfer (e.g., merger or acquisition).


4. International Data Transfers

Our business operates globally. Your information may be transferred to and processed in countries other than your country of residence, including China, where our production facilities are located. These countries may have different data protection laws than your country.

By using our Site and providing your information, you consent to the transfer and processing of your data in these countries. We take reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy.


5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

  • SSL encryption for all data transmitted between your browser and our Site.

  • Secure payment processing through trusted PCI-compliant payment gateways.

  • Restricted access to personal information only to employees and contractors who need it to perform their duties.

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.


6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small text files stored on your device that help us:

  • Remember your preferences and shopping cart contents.

  • Understand how you navigate our Site.

  • Provide personalized content and advertisements.

Types of cookies we use:

 
 
TypePurpose
Essential CookiesRequired for the Site to function properly (e.g., shopping cart, checkout).
Preference CookiesRemember your settings and preferences.
Analytics CookiesHelp us analyze Site usage and performance.
Marketing CookiesDeliver relevant ads and track campaign effectiveness.

You can manage or disable cookies through your browser settings. However, please note that disabling certain cookies may affect the functionality of our Site.


7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

 
 
RightDescription
AccessRequest a copy of the personal information we hold about you.
RectificationRequest correction of inaccurate or incomplete information.
ErasureRequest deletion of your personal information (subject to legal obligations).
RestrictionRequest restriction of processing in certain circumstances.
Data PortabilityRequest transfer of your data to another service provider.
ObjectionObject to processing of your data for marketing purposes.
Withdraw ConsentWithdraw your consent at any time (where we rely on consent).

To exercise any of these rights, please contact us using the information in Section 10 below. We will respond to your request within 30 days.


8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Specifically:

  • Order data: Retained for up to 7 years to comply with tax and accounting requirements.

  • Account data: Retained until you delete your account.

  • Marketing data: Retained until you unsubscribe.

  • Customer service communications: Retained for up to 2 years for reference.

When we no longer need your information, we will securely delete or anonymize it.


9. Children’s Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information promptly.


10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

  • Emailsales@heritcus.com

  • WeChat: +86 1379280546

  • WhatsApp: +86 1379280546

  • Online Chat: Available on our website (Weekdays, 9:00 AM – 6:00 PM Beijing Time)

We will respond to your inquiry within 24 hours.


11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Your continued use of our Site after any changes constitutes your acceptance of the updated Privacy Policy.